Media Breakaway, LLC Announces Arbitrator's Award is 95% Less Than Demanded by MySpace

Westminster, CO June 13, 2008 - Media Breakaway, LLC, today announced that an Arbitrator has released a final ruling in the proceedings between MySpace, Inc. and Media Breakaway, which originated in January, 2007.  The final award in favor of MySpace was 95% less than the amount demanded by MySpace, as the Arbitrator determined that "MySpace's demands are so disproportionate to proven actual damages, or Media Breakaway profits."

The Arbitrator ruled that while Media Breakaway should be held responsible for a number of unsolicited commercial bulletins sent to MySpace users in violation of MySpace's Terms of Use, the company could not be held responsible for the actions of certain affiliates who violated Media Breakaway's own affiliate terms and conditions. 

"We respect the Arbitrator's findings regarding violations of MySpace's Terms of Use by certain rogue affiliates, particularly during 2006 when the concept of social networks was still developing.  We acknowledged early on in this process that our Company should not profit from the sending of unsolicited commercial bulletins to MySpace users and offered to return any such profit to MySpace, and we repeatedly offered to work with MySpace to resolve mutual concerns," said Steven Richter, President and General Counsel for Media Breakaway.  

Among the findings of the Arbitrator was the fact that the Company has "changed its policies and procedures over time, in dealing with affiliates...and other internet marketing issues".  The Arbitrator also singled out the contributions of several key Media Breakaway team members in the development and improvement of the Company's compliance practices. 

"We appreciate the Arbitrator's acknowledgement of the many steps we have taken as a company over recent years to improve our compliance practices and our methods of monitoring the activities of our affiliates," said Richter.  "Our goal is to continuously enhance our compliance programs and exceed what is required by law and industry best practices."

"We are pleased to put this matter behind us, as we look toward the future to work with online companies to help define and implement advertising best practices for our industry," said Richter.  "We firmly believe that positive changes in the online marketing industry come about through cross-industry cooperation and not through costly litigation."

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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue.  DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit www.MediaBreakaway.com, www.CPAEmpire.com or www.DataOverdrive.com.

Team Chaos Looking for Payback

Last night, the Chaos came up against the Band of Misfits - the only team to ever defeat the Chaos on the softball diamond.  The team was looking for some serious payback after their first meeting, in which the Misfits employed the controversial Statue of Liberty offense to win the game.

As the Chaos took the field, they had no idea of the challenge that awaited them.  The entire team looked very sharp in pregame warm-ups as everyone focused on sending the Misfits to their first loss of the season.  The Misfits showed that they wouldn't go quietly, by putting up 7 quick runs in the first inning.  However, the Chaos took the early runs in stride, showing the poise and confidence that has helped them to their current franchise record winning streak.

The team slowly chipped away at the Misfits' lead over the next few innings, highlighted by a scintillating inside-the-park home run by outfielder Brian Chase.  With momentum in their favor, the Chaos were looking to put the final touches on a stunning come from behind victory, when fate stepped in to change the team's fortunes. 

Star pitcher Moora took the mound in the top of the seventh inning, looking to hold the Misfits in check and set up the Chaos bats for what was sure to be a walk off win in their half of the inning.  The first batter of the inning sent a blazing line drive back up the middle, which Moora snagged with cat-like reflexes, for out number one.  However, fans and players alike let out a collective gasp at the sound when the ball hit Moora's glove.

"It was like a Joe Theisman moment out there," said manager Kacy Manning.  "I saw players in the other dugout actually crying."

After a brief visit to the mound during which it was determined that Team Chaos had no other pitchers, Moora decided to stay in the game.  Showing true Team Chaos spirit, she simply rubbed some dirt on her obviously broken hand (a secret pain reliever and injury treatment used by top players in many sports) and stepped back on the pitcher's mound to finish the game.  Despite her tremendous courage, the Misfits saw their opportunity and took advantage of Moora's injury.

Even as the Misfits added several insurance runs in the inning, the capacity crowd took its feet and gave the embattled and injured Team Chaos pitcher a standing ovation for the remainder of the inning.  Perhaps still stunned by the injury and sudden shift in the game, the Chaos were unable to mount the expected comeback and came up just short of winning the game.

With the season nearing the half-way mark, can Team Chaos pull together and make a run for the championship?  Will Cydney Moora be able to come back from her broken hand before the end of the season?  When will shortstop Bret McInnis be able to take the field again after his torn hamstring? 

Stay tuned to your weekly Affiliate Newsletter to find out!

Happy Birthday to the following Media Breakaway employee:
•  Joey Kemp, Web Designer, on June 14th

Happy Anniversary to the following Media Breakaway employee:
•  Jason Venters, Affiliate Manager, 2 Years on June 12th

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